SourceDesign Hill and 99 Design
The food industry has grown exponentially over the years. Companies have expanded and ventured into newer avenues to please the taste buds of the consumers. Customers have an interest and willingness to experiment with unique flavours and options. The high competition within the industry has led to brands making dramatic changes to draw in customers. The food packaging design is one of the many factors which influence consumer trends.
The unique and artistic packaging design and its colour have always aroused the interest of the buyers. So what are the essential elements to be considered while designing a label? What makes it interesting and exciting to the consumers? Why do some designs succeed, while others fail?